Branding
It’s time to let your imagination fly
We use elements that define the brand, seeking to connect visually with the target audience.
We analyze the trend and interests of the target audience to define color and shape.
We include a brand manual that will help you in the production of digital or printed media with the aim of respecting the brand's standards.
We create impact brands
The impact of a brand is defined from the conceptualization, focusing the entire creative process on the commercial channel or objective target group is the key to a good brand identity.
As part of the process, we analyze the target market and trends to achieve brands that generate experiences, we associate aspects related to the brand's creation history and its social or commercial objective.
We deliver your brand manual with all the necessary elements so that you can use your image in various applications.
![](https://thesphereelement.com/wp-content/uploads/2022/05/branding-@72x.png)
How do we do it
The process begins by defining which concept best suits the brand experience.
Step one.
Brand Identifier Type
They are those that only use texts without forms or figures based on typography format.
![](https://thesphereelement.com/wp-content/uploads/2022/05/Letter-mark.png)
These are based on a figure that describes or identifies the mark.
![](https://thesphereelement.com/wp-content/uploads/2022/05/Letter-mark-copia.png)
In this case, the brand is represented by a character that acts as a mascot or nickname.
![](https://thesphereelement.com/wp-content/uploads/2022/05/Letter-mark-copia-2.png)
In this case, a fusion of shapes and texts is used within the same logo.
![](https://thesphereelement.com/wp-content/uploads/2022/05/Letter-mark-copia-3.png)
Step two.
Target Audience
Define Audience
It is essential when building a brand aspects that connect with the target audience are analyzed today thanks to marketing we can better direct the approach of a brand from its conceptualization, analyzing big data to identify trends, interest, color empathy, and a large number of elements that will surely help us to position it.
![](https://thesphereelement.com/wp-content/uploads/2022/05/im-targer.png)